Money Guide:
Next Best Dollar
Many people struggle to understand how to allocate their money effectively in order to reduce debt and plan for long-term goals. The challenge was to make complex financial decisions clear and engaging. By bringing key app experiences to life through strong visual storytelling, this project demonstrates how available dollars can be strategically allocated to support debt reduction, savings, and retirement planning.
Credits
Client
Envestnet
Money Guide
Agency
Bowstring
Studio
Samsa Studio
Creative Director
Juan david Zuluaga
Animation Director
Mauricio Palacio
Art Director
Sabi Gomez
Script
Felix Perret
Design
Sabi Gomez
Laura Acevedo
Animation
Mauricio Palacio
Vicky de Gennaro
Juan Barragan
Character Animation
Mauricio Palacio
Azul Laranga
Alejandro Menendez

