Money Guide:
Next Best Dollar

Many people struggle to understand how to allocate their money effectively in order to reduce debt and plan for long-term goals. The challenge was to make complex financial decisions clear and engaging. By bringing key app experiences to life through strong visual storytelling, this project demonstrates how available dollars can be strategically allocated to support debt reduction, savings, and retirement planning.

Credits

Client
Envestnet
Money Guide

Agency
Bowstring

Studio
Samsa Studio

Creative Director
Juan david Zuluaga

Animation Director
Mauricio Palacio

Art Director
Sabi Gomez

Script
Felix Perret

Design
Sabi Gomez
Laura Acevedo

Animation
Mauricio Palacio
Vicky de Gennaro
Juan Barragan

Character Animation
Mauricio Palacio
Azul Laranga
Alejandro Menendez

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